THE RIGHTS OF TOURISTS IN THE DIGITAL ERA: NEW CHALLENGES AND LEGAL PROTECTIONS
Keywords:
tourist, consumer, tourism services, digitalization, consumer rights, motivation, online platforms.Abstract
The digitalization of the tourism sector has transformed the way tourists access, evaluate, and consume tourism services, offering increased convenience and personalized experiences. At the same time, it has introduced new risks, including misinformation, fraudulent offers, breaches of personal data, and violations of service quality and safety standards. This paper examines the rights of tourists as key consumers of tourism services in the context of digitalization, with a focus on the legal framework of the Republic of Uzbekistan, particularly the Law “On Protection of Consumer Rights” and related legislation. The study analyzes the emerging risks posed by online platforms, the role of tourist motivation and awareness in shaping behavior, and the effectiveness of current legal and technological protection mechanisms. Recommendations are provided for strengthening oversight of digital services, promoting consumer education, establishing mandatory service standards, and ensuring timely compensation for violations. The findings underscore the need for a comprehensive approach combining legal, technological, and educational measures to safeguard tourists, enhance transparency and accountability in the digital tourism market, and foster sustainable development in Uzbekistan’s tourism sector.
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