THEORETICAL BASIS OF MARKETING STRATEGIES AND ECOTOURISM
DOI:
https://doi.org/10.47390/ydif-y2025v1i7/n07Keywords:
ecotourism, marketing strategies, sustainable development, competitiveness, digital technologies, branding, international cooperationAbstract
The article explores the theoretical foundations of marketing strategies and their significance in the development of ecotourism. It emphasizes the role of effective marketing approaches in enhancing the competitiveness of tourism products, promoting sustainable use of local resources, and protecting the environment. Furthermore, the study highlights the importance of modern marketing tools—such as digital technologies, branding, and international cooperation—in fostering sustainable and innovative growth of the ecotourism sector
References
1. Cossengue, P.R.; Brea, J.F.; Tavares, F.O. The Transformative Power of Ecotourism: A Comprehensive Review of Its Economic, Social, and Environmental Impacts. Land 2025, 14, 1531. https://doi.org/10.3390/land14081531
2. Diamantis D., Ladkin A. The links between sustainable tourism and ecotourism: a definitional and operational perspective //Journal of Tourism Studies. – 1999. – Т. 10. – №. 2. – С. 35-46.
3. Pforr, C. (2001). Concepts of Sustainable Development, Sustainable Tourism, and Ecotourism: Definitions, Principles, and Linkages. Scandinavian Journal of Hospitality and Tourism, 1(1), 68–71. https://doi.org/10.1080/15022250127788
4. Rana V. Essence And Types Of Ecotourism: Literature Review //INDIVIDUAL. SOCIETY. STATE. Proceedings of the International Student and Teacher Scientific and Practical Conference. – 2021. – С. 72-77.
5. Riaz, M., Riaz, A.R., & Jabeen, S. (2022). Ecotourism evaluation of concepts and impact on Germany. Academy of Entrepreneurship Journal, 28(S6), 1- 16.
6. Üzülmez, M.; Ercan İştin, A.; Barakazı, E. Environmental Awareness, Ecotourism Awareness and Ecotourism Perception of Tourist Guides. Sustainability 2023, 15, 12616. https://doi.org/10.3390/su151612616
7. Emiroglu, Ercüment. (2024). Sustainable Tourism and Ecotourism: A Conceptual Framework and Literature Review.
8. Rajashree Samal, Madhusmita Dash,Ecotourism, biodiversity conservation and livelihoods: Understanding the convergence and divergence, International Journal of Geoheritage and Parks, Volume 11, Issue 1, 2023, Pages 1-20, ISSN 2577-4441, https://doi.org/10.1016/j.ijgeop.2022.11.001. (https://www.sciencedirect.com/science/article/pii/S2577444122000727)
This work is licensed under a 