LINGUO-PRAGMATIC FEATURES OF AI-GENERATED INTERNET MEMES (BASED ON THE MATERIAL OF THE UZBEK AND ENGLISH LANGUAGES)
DOI:
https://doi.org/10.47390/ydif-y2026v2i13/n17Keywords:
internet meme, linguo-pragmatics, generative artificial intelligence, implicature, polycode text, code-switching, precedent phenomenon, communicative intention.Abstract
This paper offers a comparative linguo-pragmatic analysis of internet memes generated with the help of generative artificial intelligence, drawing on Uzbek and English material. The study focuses on the mechanisms of communicative intention and implicature in the meme as a polycode text. The author identifies an “intention gap” that arises when AI distributes authorship between the human prompter and the model, and argues that this gap is filled differently in English and Uzbek. In English, models conventionally reproduce ready-made meme templates, whereas in Uzbek humour often emerges “accidentally” from the model’s translation and register errors. The paper also shows how code-switching, precedent phenomena, presupposition and the national tradition of verbal wit (askiya) shape the pragmatic interpretation of memes. The conclusions provide a theoretical basis for a new line of inquiry at the intersection of comparative pragmatics and computational linguistics.
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