DEVELOPMENT PROSPECTS OF THE TOURISM SERVICES MARKET AND MARKETING APPROACHES THE IMPORTANCE OF PERSONNEL MARKETING IN THE DEVELOPMENT OF SERVICE ENTERPRISES
DOI:
https://doi.org/10.47390/ydif-y2026v2i13/n10Keywords:
tourism, tourism services, marketing, tourism market, branding, digital marketing.Abstract
This thesis analyzes the current state, development trends, and marketing approaches in the tourism services market. The role of digital technologies, internet marketing, branding, and territorial marketing tourism development is highlighted. Factors influencing domestic and international tourism are assessed, along with opportunities for improving service quality and increasing tourist flows. The findings confirm the importance of marketing in promoting tourism services and enhancing market competitiveness.
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