THE "ERA OF MASS RADIO" IN 1965–1985: AN ANALYTICAL APPROACH (ON THE EXAMPLE OF THE FERGANA VALLEY)
DOI:
https://doi.org/10.47390/ydif-y2026v2i13/n08Keywords:
mass radio, broadcasting skills, Fergana Valley, literary language norm, linguistic environment, socio-cultural life, speech culture, radio text, mass communication.Abstract
This article analyzes the "era of mass radio," which held a distinctive place in the socio-cultural life of the Uzbek people during the second half of the 20th century, specifically between 1965 and 1985, as well as its linguistic features based on materials from the Fergana Valley. The study highlights the role of the era's radio in shaping mass speech culture and the impact of the radio journalism and broadcasting school on stabilizing literary language norms. The unique linguistic environment of the Fergana Valley, the texts of local radio broadcasts, and the mechanisms of their influence on the social consciousness of listeners are elucidated through scientific and analytical approaches.
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