SPEECH CULTURE OF ANCHORS IN INFORMATION PROGRAMS OF THE NATIONAL TELEVISION AND RADIO COMPANY OF UZBEKISTAN AND ITS IMPACT ON THE AUDIENCE
DOI:
https://doi.org/10.47390/ydif-y2026v2i1/n06Keywords:
speech culture, TV anchor, audience, information program, NTRC, influence, journalismAbstract
This article examines the issue of speech culture of anchors in information programs of the National Television and Radio Company of Uzbekistan. The main parameters of speech culture – orthoepy, lexical richness, stylistic harmony, and the ability to establish a trustworthy connection with the audience – are analyzed in detail. The study revealed the impact of speech culture on the effectiveness of information delivery, the socio-psychological perception of the audience, and made comparisons with international practices. Based on the findings, practical recommendations are proposed to improve the professional skills of TV anchors
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